Who Owns Google?

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Written By Angelo Sorbello

Tech entrepreneur and passionate about business



Step behind the curtain of the tech giant that has revolutionized the digital landscape. In this article, we explore the intricate ownership and control structure of Google, revealing the key players and entities that hold the reins of power.

From its co-founders to prominent shareholders, we uncover the individuals and institutions that have a stake in Google's success.

Additionally, we delve into the diverse range of products, services, and revenue streams that have propelled Google to its position of industry dominance.

Key Takeaways

  • Larry Page and Sergey Brin, the co-founders, own more than 51% voting power in Google.
  • Sundar Pichai, the CEO, is also a shareholder in Google.
  • Institutional shareholders like BlackRock and The Vanguard Group hold a significant stake in Google.
  • Former CEO Eric Schmidt has 4.2% voting power in Google.

Ownership and Control of Google

Google is owned and controlled by Larry Page and Sergey Brin, who possess more than 51% of the voting power. This ownership structure ensures that Page and Brin have the majority say in the decision-making process of the company.

However, they are not the only significant shareholders. Former CEO Eric Schmidt has 4.2% voting power, while Sundar Pichai, the CEO of Google, is also a shareholder. John Doerr, a venture capitalist, holds 1.5% of the voting power.

Institutional shareholders, such as BlackRock and The Vanguard Group, hold 2.7% and 3.1% of the voting power, respectively. This distribution of voting power allows for a range of perspectives and input in the governance of Google while ensuring that Page and Brin maintain control over the company's strategic direction.

Products and Services Offered

Under its umbrella, Google offers a wide range of products and services. Its product portfolio includes:

  • The Google search engine
  • Google Ads (online advertising platform)
  • Google Cloud (cloud computing solutions)
  • G Suite and Google Workspace (software applications)
  • Android (mobile operating system)
  • Google Chrome (web browser)
  • Pixel smartphones
  • Google Home and Nest (hardware devices)
  • YouTube and Google Play (digital content platforms)

Google's focus on innovation in AI and machine learning is evident in its products and services.

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For instance, Google's search engine utilizes AI algorithms to provide relevant search results.

Google Assistant, integrated into Pixel smartphones and Google Home, employs machine learning to provide personalized assistance.

Furthermore, Google's cloud computing solutions incorporate AI and machine learning capabilities for enhanced data analysis and automation.

Revenue Streams of Google

Google's revenue streams encompass a diverse range of sources, including online advertising, cloud computing services, licensing of the Android operating system, and hardware sales.

The company's advertising dominance is a key driver of its revenue, with pay-per-click advertising on Google Search and display advertising through the Google Display Network generating a majority of its income.

Additionally, Google has experienced significant growth in cloud computing, offering a wide range of solutions through its Google Cloud platform. This includes services such as infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS).

Google also generates revenue through the licensing of its Android operating system to device manufacturers and by selling hardware devices like Pixel smartphones, Google Home, and Nest.

Customer Segments Targeted

Targeting various customer segments, Google offers tailored solutions for individuals, small and medium-sized businesses, large enterprises, developers, and content creators. Through customer segmentation, Google aims to address the unique needs and requirements of each target audience.

For individuals, Google provides a wide range of products and services, including its search engine, Android operating system, and digital content platforms like YouTube and Google Play.

Small and medium-sized businesses can benefit from Google Ads, Google Workspace, and cloud computing solutions offered by Google Cloud.

Large enterprises can leverage Google's AI and machine learning technologies, as well as its enterprise-grade software applications.

Developers can access Google's developer tools and resources to build innovative applications.

Content creators can utilize platforms like YouTube to reach and engage their audience.

Distribution Channels Used

Google utilizes a diverse range of digital and retail distribution channels to reach its global audience. The effectiveness of these distribution channels has played a crucial role in Google's expansion into emerging markets. Here are the distribution channels used by Google:

  • Digital Distribution Channels:
  • Google websites and apps: Google's products and services are primarily distributed through its own websites and apps, such as the Google search engine, Google Ads, and Google Cloud.
  • Third-party websites in advertising and content network: Google leverages its extensive advertising and content network, including partnerships with various websites, to reach a wider audience.
  • Retail Distribution Channels:
  • Hardware devices sold through retail and online outlets: Google's hardware devices, including Pixel smartphones, Google Home, and Nest, are distributed through retail stores and online outlets.
  • Android OS: Google's Android operating system reaches a global user base through partnerships with smartphone manufacturers and telecom operators.
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These distribution channels have been instrumental in Google's success, allowing the company to effectively distribute its products and services to a diverse global audience, including emerging markets.

Google's Global Impact and Reach

With its extensive distribution channels and widespread adoption, the tech giant has made a significant global impact, reaching millions of users across various industries. Google's influence on internet accessibility is undeniable, as its search engine has become the go-to tool for people around the world to find information online. Additionally, Google's impact on digital advertising is immense, with its online advertising platform, Google Ads, dominating the industry. To illustrate this, here is a table showing the top global digital advertising companies by revenue in 2020:

Rank Company Revenue (in billions)
1 Google $147.46
2 Facebook $84.17
3 Alibaba Group $29.20
4 Amazon Advertising $21.08

As the table demonstrates, Google's revenue from digital advertising far surpasses its competitors, solidifying its position as a leader in the industry. Its global reach and impact continue to shape the digital landscape and influence how businesses advertise and connect with consumers.

Frequently Asked Questions

How Did Larry Page and Sergey Brin Acquire Majority Voting Power in Google?

Larry Page and Sergey Brin acquired majority voting power in Google through their ownership of more than 51% of the voting shares. The impact of Sundar Pichai as CEO also contributes to the company's governance and decision-making processes.

What Is the Significance of John Doerr's Ownership in Google?

John Doerr's ownership in Google holds significance within the tech giant's ownership structure. As a venture capitalist, his 1.5% ownership represents a valuable investment, contributing to the overall diversity and stability of Google's ownership base.

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How Has Sundar Pichai's Role as CEO Impacted Google's Ownership and Control?

Sundar Pichai's role as CEO has had a significant impact on Google's ownership and control. His leadership strategies have influenced decision making and the direction of the company. Pichai's emphasis on innovation and growth has helped Google maintain its position as a tech giant.

What Is the Reason Behind Eric Schmidt's Significant Voting Power in Google?

Eric Schmidt's significant voting power in Google can be attributed to his former role as CEO and his contributions to the company's growth and success. This ownership structure ensures his influence in key decision-making processes.

How Do Institutional Shareholders Such as Blackrock and the Vanguard Group Influence Google's Ownership and Control?

Institutional shareholders such as BlackRock and The Vanguard Group play a significant role in influencing Google's ownership and control. Their ownership stakes give them voting power and the ability to shape the company's strategic decisions.


In conclusion, Google's ownership and control are primarily held by its co-founders Larry Page and Sergey Brin, along with prominent shareholders and former executives. The tech giant offers a wide range of products and services, generating revenue from various streams. It targets diverse customer segments and utilizes multiple distribution channels.

Google's global impact and reach have revolutionized the way we access and consume information. For example, the case of Google's search engine algorithm continuously evolving to provide more accurate and relevant search results showcases the company's commitment to innovation and meeting user needs.

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