How Does Humble Bundle Make Money? The Humble Bundle Business Model In A Nutshell

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Written By Angelo Sorbello

Tech entrepreneur and passionate about business



In the vast landscape of the gaming industry, one company has emerged as a beacon of innovation and philanthropy.

Humble Bundle, like a skilled conductor, orchestrates a unique symphony of bundling and pay-what-you-want pricing, captivating both gamers and developers alike.

This article delves deep into the inner workings of Humble Bundle's business model, uncovering the secret behind their success in generating revenue through game bundle donations, subscription services, and an online marketplace.

Prepare to be enlightened by the harmonious fusion of business and altruism.

Key Takeaways

  • Humble Bundle generates revenue through donations received for game bundles, with the donations split between charity, game developers, and Humble Bundle.
  • The Humble Choice subscription service is another revenue source for Humble Bundle, with subscribers paying a monthly fee for access to multiple games.
  • The Humble Store is an online marketplace where games can be purchased, with revenue split between game developers, Humble Bundle, and charity.
  • Humble Bundle follows a B2B2C business model, accessing the consumer market through partnerships with other businesses.

Humble Bundle Revenue Generation

The revenue generation of Humble Bundle is primarily based on the donations received for game bundles. Donations are defined as the total price customers wish to pay for the bundle and are split between charity, game developers, and Humble Bundle.

The impact of donations on Humble Bundle's revenue is significant, as it enables the company to make more money. By encouraging customers to donate, Humble Bundle is able to generate revenue while also supporting charitable causes and compensating game developers.

This unique approach to revenue sources sets Humble Bundle apart from traditional retail models and has been a key factor in its success. The generosity of customers plays a crucial role in sustaining Humble Bundle's business model and allowing them to continue offering game bundles and supporting charitable initiatives.

Humble Bundle Subscription Service

Moving on to the Humble Bundle Subscription Service, it offers subscribers access to multiple games for a flat monthly fee, along with additional features such as discounts on purchases in the Humble Store and access to the Humble-owned games collection called Trove.

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The Humble Bundle Subscription Service follows a subscription model, where customers pay a monthly fee to gain access to a curated selection of games. This model has its pros and cons.

On the positive side, subscribers can enjoy a variety of games without having to purchase them individually, and they also benefit from discounts and access to exclusive content.

However, some customers may feel pressured to maintain a subscription even if they don't have enough time to play the games. Additionally, there is the risk of not liking the games offered in the subscription, which can lead to dissatisfaction.

Humble Store Revenue Model

How does the Humble Store generate revenue?

The Humble Store generates revenue through the sale of games and other digital content. The revenue generated from these sales is split between the game developer, Humble Bundle, and charity.

The revenue split is structured in a way that benefits all parties involved. The game developer receives 75% of the revenue, which incentivizes them to sell their products on the platform. Humble Bundle receives 15% of the revenue, which helps to cover operating costs and maintain the platform. Lastly, 10% of the revenue goes to charity, allowing customers to support a cause while purchasing games.

The Humble Store's revenue model is closely tied to its sales performance, with the success of game sales directly impacting the revenue generated.

B2B2C Business Model

Through a B2B2C business model, Humble Bundle accesses the consumer market by partnering with other businesses. They collaborate with game developers and publishers to create bundles of games that are sold to customers. This allows Humble Bundle to offer a wide variety of games to their consumers while also providing exposure and revenue to the developers.

The B2B partnerships enable Humble Bundle to access a large base of customers who are interested in purchasing games at discounted prices while also supporting charity. This business model benefits all parties involved, with the developers gaining exposure and revenue, Humble Bundle accessing a larger consumer market, and customers getting access to a diverse range of games.

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Other Business Models

By leveraging various business models, Humble Bundle diversifies its revenue streams and expands its market reach.

In addition to its pay-what-you-want model and subscription service, Humble Bundle can benefit from other business models such as crowdsourcing and the open core vs. freemium approach.

Crowdsourcing allows Humble Bundle to obtain knowledge, goods, services, or opinions from a group of people, which can be submitted via social media, smartphone apps, or dedicated crowdsourcing platforms. This helps Humble Bundle gather valuable insights and feedback from its community, leading to better products and services.

On the other hand, the open core vs. freemium model allows Humble Bundle to offer a core part of its platform for free while monetizing premium features or add-ons. This enables Humble Bundle to attract a wider audience and convert a small percentage of users into paying customers.

Gennaro's Background

Gennaro, the creator of FourWeekMBA and Director of Sales for a high-tech scaleup in the AI industry, brings a wealth of experience and expertise in business strategy and corporate finance to the discussion on Humble Bundle's business model.

With his background in the AI industry, Gennaro understands the importance of innovative and sustainable revenue generation strategies. His expertise in business strategy allows him to analyze and evaluate the effectiveness of Humble Bundle's revenue streams, such as the pay-what-you-want model, subscription service, and online marketplace.

Additionally, his knowledge of corporate finance enables him to assess the financial viability and profitability of these revenue streams.

Gennaro's insights and perspective provide valuable insights into the success and sustainability of Humble Bundle's business model.

Frequently Asked Questions

How Does Humble Bundle Determine the Split of Donations Between Charity, Game Developers, and Humble Bundle?

Humble Bundle determines the split of donations between charity, game developers, and themselves based on the total price customers wish to pay. Revenue distribution is divided to support charities and game developers, highlighting their impact.

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What Are the Additional Features That Subscribers of Humble Choice Get Besides Access to Multiple Games?

Humble Choice perks include exclusive discounts and access to a collection of Humble-owned games called Trove. Subscribers pay a monthly fee, generating revenue for Humble Bundle, which relies on a B2B2C business model.

How Is the Revenue Split Between Game Developers, Humble Bundle, and Charity in the Humble Store?

The revenue split in the Humble Store is as follows: 75% goes to the game developer, 15% goes to Humble Bundle, and 10% goes to charity. This split determines how donations are allocated between the three parties.

Can You Provide an Example of a Company That Uses the B2B2C Business Model?

A company that utilizes the B2B2C business model is Amazon. By partnering with third-party sellers, Amazon gains access to a wide range of products and services, allowing them to offer a comprehensive selection to their customers. The B2B2C model provides advantages such as increased reach and scalability.

What Are Some Examples of Other Business Models That Exist Besides the Ones Mentioned in the Article?

Examples of hybrid business models include the Crowdsourcing Business Model, Open-Core Business Model, Freemium Business Model, Freeterprise Business Model, and Franchising Business Model. These models offer alternative revenue streams and innovative approaches to business.


In conclusion, Humble Bundle has successfully generated revenue through its unique business model of combining game bundling with the pay-what-you-want model.

By partnering with game developers and charities, Humble Bundle has created a win-win situation, where consumers can access a variety of games at affordable prices while supporting charitable causes.

Through their subscription service and online marketplace, Humble Bundle has expanded its revenue streams and solidified its presence in the gaming industry.

As the saying goes, 'Give a little, gain a lot.'

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