What Happened to Musically?

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Written By Angelo Sorbello

Tech entrepreneur and passionate about business

 

 

In the realm of social media platforms, Musically, also known as Musical.ly, left an indelible mark before its transformation into TikTok. With its innovative feature allowing users to create short lip-syncing videos, Musically quickly gained traction and amassed millions of users.

However, its fate took a turn when it was acquired by ByteDance, leading to its integration into the popular TikTok app. In this article, we delve into the journey of Musically and explore the reasons behind its transformation into TikTok.

Key Takeaways

  • Musically was a Chinese social media platform that featured short videos of users lip-syncing to music.
  • It was founded by Alex Zhu and Lulu Yang and reached 90 million users by mid-2016 and 200 million users by May 2017.
  • In November 2017, Musically was acquired by ByteDance for approximately $1 billion.
  • In June 2018, Musically was absorbed into TikTok, with the app no longer available after August 2 of the same year.

Origin and Growth of Musically

Musically, a Chinese social media platform, experienced significant growth since its launch in 2014. With its unique focus on user-generated content, Musically quickly made an impact on the social media landscape. The platform allowed users to create short videos of themselves lip-syncing to music, creating a new form of entertainment and self-expression.

This evolution of user-generated content on Musically attracted millions of users, surpassing 90 million in mid-2016 and reaching 200 million by May 2017. The app's popularity led to its expansion beyond China and the United States, spreading to countries like Canada, the UK, Brazil, Japan, Germany, and the Philippines.

Musically's growth and success ultimately caught the attention of ByteDance, the parent company of TikTok, leading to its acquisition in 2017 and subsequent absorption into TikTok in 2018.

Launch and Expansion of the App

The app's launch and expansion were marked by significant early traction and rapid growth in both the American and Chinese markets. Musically gained popularity and made a significant impact in the social media landscape.

After its release in April 2014, the app quickly surpassed 90 million users by mid-2016 and reached an impressive milestone of 200 million users by May 2017.

Its success was not limited to the American and Chinese markets; Musically expanded globally, spreading to countries such as Canada, the UK, Brazil, Japan, Germany, and the Philippines.

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The app became the most popular in the App Store in July 2015, and millions of videos were posted daily. Musically's global expansion showcased its appeal and the widespread adoption of its short video format, setting the stage for its future growth.

ByteDance Acquisition of Musically

ByteDance acquired Musically, a Chinese social media platform, in a significant acquisition deal. The acquisition took place on November 9, 2017, with ByteDance stating that Musically would continue to operate as an independent platform. The deal aimed to leverage ByteDance's AI technology and Chinese market reach, while also allowing TikTok to tap into Musically's young user base in the United States.

However, integrating Musically into TikTok proved to be a challenge. In June 2018, ByteDance announced that Musically would be absorbed into TikTok, with the Musically app no longer available after August 2 of the same year. This integration had an impact on TikTok's growth, as it allowed for the addition of new features, such as interactive gesture filters and background effects, to enhance the user experience.

Integration Into Tiktok

After being acquired by ByteDance, Musically underwent integration into TikTok. In June 2018, ByteDance announced that Musically would be absorbed into TikTok, with the Musically app no longer available after August 2 of the same year.

This integration allowed Musically's features, such as lip-syncing videos and music-based content, to become part of TikTok's platform. The addition of Musically's features played a significant role in the success of TikTok. The interactive gesture filters and background effects from Musically enhanced the user experience on TikTok, attracting a broader audience and increasing user engagement.

The integration also allowed TikTok to leverage Musically's existing user base, particularly in the United States, further contributing to its success as a leading social media platform.

Transition of Musically Users to TikTok

Following the integration of Musically into TikTok, users of the former platform were seamlessly transitioned to the latter, allowing them to continue enjoying the features and content they were accustomed to. This smooth transition ensured high user retention rates, as Musically users did not have to navigate a completely new platform.

TikTok provided technical support and performance analytics to existing users during the transition, further facilitating their adaptation to the new app.

The impact of this transition on the music industry has been significant. TikTok's popularity has allowed for the rapid spread of music trends, turning songs into viral sensations and propelling artists to fame. The platform's user-generated content has become a powerful marketing tool for musicians, enabling them to reach a wider audience and gain exposure.

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The seamless transition of Musically users to TikTok has contributed to the platform's success and its influence on the music industry.

Key Highlights of Musically's Journey

During its existence, Musically, a Chinese social media platform known for short music videos, experienced significant growth and reached millions of users worldwide.

Founded by Alex Zhu and Lulu Yang, Musically quickly gained popularity, surpassing 90 million users in mid-2016 and reaching 200 million users by May 2017.

Its success led to its acquisition by ByteDance in November 2017 for approximately $1 billion. This acquisition aimed to leverage ByteDance's AI technology and Chinese market reach to further enhance Musically's future prospects.

However, in June 2018, ByteDance announced the absorption of Musically into TikTok, with the app no longer available after August 2 of the same year.

While Musically's journey came to an end, its key highlights include its rapid growth and acquisition, showcasing its potential and influence in the social media landscape.

The Future of TikTok and Musically's Legacy

The future of TikTok and the legacy of Musically lie in the continued evolution and impact of the popular social media platform. Here are four key points to consider:

  1. Global Expansion: TikTok's acquisition of Musically allowed it to expand its presence worldwide. With a combined user base of millions, TikTok has become one of the most widely used social media platforms, reaching audiences in different countries and cultures.
  2. Innovation and Features: TikTok's success lies in its ability to constantly innovate and introduce new features. From interactive gesture filters to background effects, TikTok has kept its users engaged and entertained, ensuring its relevance in the fast-paced world of social media.
  3. Influence on Social Media: TikTok's impact on social media cannot be overstated. It has revolutionized the way people create and consume content, particularly among younger generations. The platform's short-form videos and creative challenges have inspired a new wave of content creators and influencers, shaping the future of social media.
  4. Continued Growth: As TikTok continues to grow in popularity, its future seems promising. With its user-friendly interface, diverse content, and global reach, TikTok has the potential to further dominate the social media landscape and leave a lasting legacy in the digital world.
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Frequently Asked Questions

How Did Musically Become the Most Popular App in the App Store?

Musically became the most popular app in the App Store due to its high user engagement and effective social media marketing strategies. Its unique concept of lip-syncing videos attracted a large user base and drove its success.

What Were the Main Features of Musically That Attracted Millions of Users?

Musically's main features, such as short videos of users lip-syncing to music, attracted millions of users. Its interactive and engaging platform, combined with a wide range of filters and effects, created a unique user experience that resonated with a young audience.

How Did the Acquisition by Bytedance Benefit Both Musically and Tiktok?

The acquisition of Musically by ByteDance benefited both platforms by leveraging ByteDance's AI technology and Chinese market reach. User engagement increased as Musically users transitioned to TikTok, and new features were added to enhance the user experience.

What Were the New Features Added to Tiktok After the Absorption of Musically?

After the absorption of Musically into TikTok, new features were added to enhance user experience. These included interactive gesture filters and background effects, improving the overall functionality and creative possibilities of the app.

What Kind of Technical Support and Performance Analytics Were Offered to Existing Musically Users During the Transition to Tiktok?

During the transition from Musically to TikTok, existing Musically users were offered technical support for any issues they encountered and were provided with performance analytics to track their video's engagement and reach.

Conclusion

In conclusion, Musically's journey from its inception to its integration into TikTok showcases the ever-changing nature of social media platforms.

The acquisition by ByteDance allowed for the expansion and evolution of the app, ultimately leading to the migration of Musically's user base to TikTok.

This transition highlights the importance of adapting to the preferences and trends of the younger demographic.

The future of TikTok and Musically's legacy remains to be seen, as the platform continues to innovate and capture the attention of millions of users worldwide.

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