What Happened to Polyvore?

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Written By Angelo Sorbello

Tech entrepreneur and passionate about business

 

 

In the wake of its acquisition by Canadian retailer Ssense, Polyvore, the community-based social commerce website, witnessed a significant backlash from its loyal user base. The loss of curated accounts, friend networks, and personal blogs sparked outrage among Polyvore users, who pledged to boycott Ssense and urged others to do the same.

The sharing of user data between the two platforms, coupled with the lack of content and fashion preferences overlap, further fueled negative reactions. As the future of Polyvore on the Ssense platform remains uncertain, the clash between the two communities continues to be a topic of interest and discussion.

Key Takeaways

  • Polyvore was acquired by Canadian retailer Ssense, leading to backlash from Polyvore users who lost their curated accounts and friend networks.
  • The lack of overlap between the platforms and the sharing of user data raised concerns and negative reactions from Polyvore fans.
  • Ssense saw the acquisition as synergistic and believed it was the right community for Polyvore members, but the platforms had limited overlap in content and fashion preferences.
  • The future of Polyvore's features and content on the Ssense platform remains uncertain.

Acquisition by Ssense

Following the acquisition by Ssense, Polyvore faced significant changes and challenges. Ssense saw the acquisition as an opportunity to leverage the synergistic benefits of combining their brand with Polyvore's large and devoted user base. However, this move sparked backlash from Polyvore users who lost their curated accounts and friend networks in the process. Many users expressed their anger and vowed to boycott Ssense.

The migration patterns of users from Polyvore to Ssense were not as straightforward as anticipated, as the platforms targeted different customer segments. This lack of overlap led to negative reactions from Polyvore fans. The future of Polyvore's features and content on the Ssense platform remains uncertain, leaving users and industry observers questioning the success of the acquisition.

Backlash From Polyvore Users

Polyvore users expressed significant backlash after the acquisition by Ssense.

The impact on Polyvore's community was profound as users lost their curated accounts, friend networks, and personal blogs.

Many users vowed to never purchase from Ssense and urged others to do the same.

The lack of overlap between Polyvore and Ssense's platforms, in terms of content and fashion preferences, led to negative reactions from Polyvore fans.

As a result, there was a substantial user migration to alternative platforms that better aligned with their needs and preferences.

This backlash highlighted the importance of community and the negative consequences that can arise when a beloved platform undergoes significant changes without considering the concerns and preferences of its users.

Uncertain Future on the Ssense Platform

The future of Polyvore's features and content on the Ssense platform remains uncertain. The integration challenges between the two platforms and the backlash from Polyvore users have created doubts about the viability of the merger. User loyalty and trust have been significantly affected, with many users vowing to never purchase from Ssense and urging others to do the same. The sharing of user data between the platforms, despite targeting different customers, has raised concerns among Polyvore fans.

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Integration Challenges User Loyalty and Trust Uncertain Future
Limited overlap in content and fashion preferences Loss of curated accounts, friend networks, and personal blogs Doubts about the viability of the merger
Different approaches and target audiences Negative reactions and vow to boycott Ssense Uncertainty about the future of Polyvore's features and content
Questions about the sharing of user data Damaged user loyalty and trust Concerns about the direction of the integration

The uncertain future on the Ssense platform highlights the challenges faced in integrating Polyvore's community-focused approach with Ssense's more sophisticated and editorial-focused fashion audience. Rebuilding user loyalty and trust will be crucial for the success of the merger and ensuring a sustainable future for Polyvore's features and content.

Overview and Timeline of Polyvore

Founded in 2007, Polyvore emerged as a community-based social commerce website. Polyvore gained traction in the fashion industry and amassed a peak of 20 million monthly active users by 2016. It offered a vast collection of over 100 million items, allowing users to create and share outfit collages.

Polyvore revolutionized the way people engaged with fashion. It provided a platform for users to discover new brands, explore trends, and express their personal style. The community-driven aspect of Polyvore encouraged creativity and fostered a sense of belonging among fashion enthusiasts.

In April 2018, Canadian retailer Ssense acquired Polyvore. The acquisition aimed to tap into Polyvore's large user base. However, the limited overlap in content and fashion preferences between the platforms led to backlash from Polyvore fans.

The fate of Polyvore's features and content on the Ssense platform remains uncertain. The acquisition sparked concerns about the sharing of user data and the compatibility of the two platforms' target audiences.

Loss of Curated Accounts and Friend Networks

Users of Polyvore experienced a significant loss when their curated accounts and friend networks were abruptly taken away. This had a profound effect on Polyvore's loyal user base and had an impact on the fashion community as a whole.

Curated accounts allowed users to showcase their personal style and create unique fashion collections, while friend networks fostered a sense of community and connection. With the removal of these features, users lost their ability to express themselves and engage with like-minded individuals.

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This loss was deeply felt by the Polyvore community, leading to frustration and disappointment. The abrupt removal of curated accounts and friend networks not only affected individual users, but also disrupted the vibrant fashion community that had thrived on Polyvore.

Concerns About User Data Sharing

The sharing of user data between Polyvore and Ssense raised concerns among the fashion community. Users were worried about their user privacy and data security as their personal information was being shared for promotional purposes. Here are four key concerns that were raised:

  1. User Privacy: Users were uneasy about their personal data being shared without their explicit consent. They felt that their privacy was being compromised, and they were unsure about how their information would be used by Ssense.
  2. Data Security: The security of user data became a significant concern. Users were worried about the potential risks of their data being mishandled or falling into the wrong hands, especially considering the different approaches and target audiences of Polyvore and Ssense.
  3. Transparency: Users felt that there was a lack of transparency in the data sharing process. They wanted more information about what specific data was being shared and how it would be utilized by Ssense.
  4. Trust: The sharing of user data eroded the trust between Polyvore and its users. Users felt betrayed and were skeptical about the intentions and motivations behind the acquisition and data sharing.

These concerns highlight the importance of user privacy and data security in the fashion community and the need for clear communication and transparency in data sharing practices.

Comparison With Similar Business Models

The fashion community also compared Polyvore's business model to other similar platforms.

One such platform is Poshmark, which combines social media and e-commerce. Poshmark takes a fee on sales and offers tools for sellers, creating a community-driven marketplace.

Another comparable platform is Wish, a mobile-first platform focused on discovery. Wish makes money from merchant fees, advertising, and logistics.

Unlike Polyvore, both Poshmark and Wish have successfully integrated social aspects with e-commerce, allowing users to connect with others while shopping.

These platforms have distinct business models that differ from Polyvore's democratized fashion platform.

While Polyvore focused on brand discovery through a community experience, Poshmark and Wish prioritize sales transactions and provide additional tools and services for sellers.

Examples of Other Failed Platforms

Examining the failures of other platforms, one notable example is Netscape, which revolutionized web browsing but ultimately shut down after being acquired by AOL. This highlights the challenges that can arise when two companies with different visions and target audiences attempt to merge their platforms.

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Lessons learned from failed platforms include the importance of aligning user expectations and maintaining a cohesive user experience.

Other examples of failed platforms include Musical.ly, which reached 200 million users before being absorbed into TikTok, and Vine, which was discontinued by Twitter.

Additionally, CNN Plus, a video streaming service launched by CNN, shut down shortly after its launch due to a lack of compelling content and market saturation.

Clubhouse, a social app for audio chat rooms, failed to define a sustainable business model and understand the key components of a successful social media site.

Frequently Asked Questions

How Did the Acquisition by Ssense Impact Polyvore Users?

The acquisition of Polyvore by Ssense had a significant impact on the community of Polyvore users. Many users were angered by the loss of their curated accounts and friend networks, leading to user migration and negative reactions towards Ssense.

What Were the Main Reasons Behind the Backlash From Polyvore Users?

The main reasons behind the backlash from Polyvore users regarding the acquisition by Ssense were the loss of curated accounts and friend networks, the sharing of user data between platforms, and the lack of overlap in content and fashion preferences. The impact of the acquisition was negative for many Polyvore fans.

What Is the Current Status of Polyvore on the Ssense Platform?

The current status of Polyvore on the Ssense platform is uncertain. Users have reacted negatively to the loss of features and content, and the lack of overlap between the platforms has raised concerns about the future.

How Did Polyvore Evolve and Grow Before the Acquisition by Ssense?

Polyvore evolved and grew as a community-based social commerce website, reaching 20 million monthly active users by 2016. Its evolution was driven by its democratized fashion platform and vast collection of over 100 million items.

How Did the Loss of Curated Accounts and Friend Networks Affect Polyvore Users?

The loss of curated accounts and friend networks had a significant impact on Polyvore users. It disrupted their engagement and connection within the community, leading to negative reactions and a decline in user satisfaction.

Conclusion

In conclusion, the acquisition of Polyvore by Ssense resulted in a significant backlash from the platform's loyal user base. The loss of curated accounts, friend networks, and personal blogs infuriated Polyvore users, leading to a pledge of non-support for Ssense.

Concerns about user data sharing further intensified negative reactions. The future of Polyvore's features and content on the Ssense platform remains uncertain, fueling ongoing discussions and interest in the clash between the two communities.

The impact of this acquisition on the fashion community cannot be overstated.

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