Who Owns CBS?

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Written By Angelo Sorbello

Tech entrepreneur and passionate about business



With its roots firmly planted in the media industry, CBS has emerged as a formidable force in the world of news, entertainment, and sports broadcasting. A subsidiary of Paramount, which is predominantly owned by National Amusement, CBS has established itself as a media powerhouse, generating a staggering $30 billion in revenue in 2022.

This conglomerate's diverse revenue sources, targeted customer segments, and strategic partnerships have propelled CBS to the forefront of the industry, captivating audiences worldwide. But who truly holds the reins of this media giant? Let's delve into the intriguing question: Who owns CBS?

Key Takeaways

  • CBS is primarily owned by Paramount, which is controlled by National Amusement.
  • American investor Mario J. Gabelli owns a significant stake in Paramount.
  • Paramount is a media powerhouse with multiple media brands and generated over $30 billion in revenue in 2022.
  • CBS generates revenue through advertising sales, subscription fees, content licensing, syndication deals, and streaming subscription fees from CBS All Access (Paramount+).

Ownership and Revenue Structure

The ownership and revenue structure of CBS revolves around Paramount, its parent company, and the various sources of income that contribute to its financial stability.

Paramount, primarily owned by National Amusement, serves as the controlling shareholder of CBS. American investor Mario J. Gabelli also holds a significant stake in Paramount.

CBS generates revenue through advertising sales during television broadcasts and subscription fees from cable and satellite TV providers.

Additionally, CBS earns income through content licensing and syndication deals with other networks and international broadcasters.

The streaming subscription fees from CBS All Access (now Paramount+) also contribute to its income.

With multiple revenue streams, CBS ensures its financial stability. These diverse sources of income allow CBS to navigate the ever-changing media landscape and sustain its operations effectively.

Paramount's Control Over CBS

Paramount exercises majority control over CBS as its parent company. Paramount's ownership stake in CBS allows it to influence the strategic decisions and operations of the network. The impact of CBS All Access, now known as Paramount+, on CBS's revenue has been significant.

Subscription fees from CBS All Access (Paramount+) contribute to CBS's income, providing a steady revenue stream.

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The streaming service allows CBS to reach a wider audience and attract cord-cutters who prefer on-demand access to content.

Paramount's control over CBS enables the network to leverage the resources and expertise of its parent company, enhancing its content offerings and expanding its reach.

Key Sources of Revenue for CBS

CBS generates revenue through various channels and sources, ensuring financial stability and supporting its position as a leading player in the media industry. Below is a table showcasing the key sources of revenue for CBS:

Revenue Stream Description
Advertising sales during television broadcasts CBS earns revenue by selling commercial spots during its televised programming.
Subscription fees from cable and satellite TV providers CBS generates income from fees paid by cable and satellite TV providers for the right to distribute CBS's channels.
Content licensing and syndication deals CBS earns income by licensing its content to other networks and international broadcasters for distribution.
Streaming subscription fees from CBS All Access (Paramount+) CBS generates revenue through subscription fees from its streaming service, CBS All Access (now Paramount+).

These diverse revenue streams contribute to CBS's financial stability and allow the company to invest in quality programming, expand its reach, and maintain its competitive position in the media industry.

Diverse Products and Services Offered by CBS

With a diverse range of offerings, CBS provides a wide array of news programming, entertainment shows, sports broadcasts, and original content to cater to different audience segments.

  • CBS All Access vs. traditional cable:
  • CBS All Access (now Paramount+) is a streaming service offered by CBS that allows viewers to access their favorite CBS shows and exclusive content on-demand. This service competes with traditional cable providers by offering a more flexible and personalized viewing experience.
  • Traditional cable providers offer a bundle of channels, including CBS, to subscribers. However, viewers are often limited by scheduled programming and may not have access to on-demand content.
  • The impact of streaming services on CBS's revenue:
  • Streaming services, like CBS All Access, have had a significant impact on CBS's revenue. As more viewers cut the cord and opt for streaming options, CBS has adapted by offering its content through digital platforms.
  • This has allowed CBS to reach a broader audience and generate additional revenue through subscription fees and advertising on their streaming service.
  • Additionally, CBS has entered into licensing agreements with other streaming platforms, further expanding its revenue streams in the digital space.
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Targeted Customer Segments of CBS

CBS targets different customer segments based on their interests and preferences. The network appeals to adults interested in news programming, offering a range of news shows to cater to their needs. CBS also targets families and entertainment enthusiasts with its wide variety of entertainment shows, providing content that appeals to different age groups.

Sports fans of all ages are another key customer segment for CBS, as the network broadcasts various sports events to cater to their interests. Additionally, CBS All Access (now Paramount+) attracts cord-cutters and viewers seeking on-demand access to CBS content. This streaming service has gained a significant viewership and has become a popular choice for those looking for flexibility in consuming CBS programming.

With its diverse customer segments, CBS ensures a wide reach and a loyal audience base.

Distribution Channels and Key Partnerships for CBS

Utilizing various distribution channels and forging key partnerships, CBS expands its audience reach and revenue potential.

  • Collaborative content creation:
  • CBS collaborates with content creators, production studios, and actors to develop original programming that attracts a wide range of viewers.
  • These collaborations ensure a diverse lineup of shows that cater to different audience segments and interests.
  • By partnering with talented individuals and teams, CBS maintains a high standard of quality and keeps its content fresh and engaging.
  • Cable and satellite distribution:
  • CBS distributes its content through traditional cable and satellite TV providers, ensuring widespread availability to viewers across the country.
  • Through distribution agreements, CBS reaches a large audience, maximizing its viewership and advertising revenue.
  • Cable and satellite distribution also allows CBS to offer its programming in high definition and reach viewers who may not have access to streaming services.
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Frequently Asked Questions

How Does CBS Generate Revenue From Its Streaming Service, CBS All Access (Now Paramount+)?

CBS generates revenue from its streaming service, CBS All Access (now Paramount+), through a combination of subscription fees and advertising sales. The success of the platform is influenced by the availability of original content and the balance between subscription models and ad-supported revenue.

What Percentage of CBS Is Owned by National Amusement?

National Amusement owns a significant percentage of CBS, controlling its ownership. CBS generates revenue through advertising sales, subscription fees, content licensing, and syndication deals. The exact percentage of ownership by National Amusement is not provided in the given context.

Who Is the Controlling Shareholder of Paramount?

The controlling shareholder of Paramount, a media powerhouse that owns CBS, is National Amusement. National Amusement holds 79.4% of Class A stocks and 3.8% of Class B stocks in Paramount, ensuring its control over the company's ownership structure.

How Much Revenue Did CBS Generate in 2022?

In 2022, CBS generated significant revenue from various sources, including advertising sales during television broadcasts, subscription fees from cable and satellite TV providers, content licensing and syndication deals, and streaming subscription fees from CBS All Access (Paramount+).

What Are Some Examples of Cbs's Original Programming?

CBS has a track record of producing successful original programming. Examples include popular shows like "NCIS," "The Big Bang Theory," and "Survivor." These shows have garnered high ratings and have become cultural phenomenons in their respective genres.


In conclusion, CBS, a subsidiary of Paramount, has established itself as a media powerhouse with a diverse revenue structure and a wide range of products and services.

Through its strategic partnerships, distribution channels, and targeted customer segments, CBS maximizes its audience reach and generates significant revenue.

With its valuable library of content and intellectual property, CBS continues to thrive and expand its global reach, solidifying its position as a dominant player in the media industry.

Its success can be likened to a soaring eagle, effortlessly gliding above its competitors.

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